In the process of teaching a seminar today, I came to the realization that over the last number of years my desire to connect with truth in many areas of life has become a reality. But, in the same breath, I must admit there is much more that I don’t know and a whole lot more that I don’t know that I don’t know than ever before. This provides an incredible opportunity to continue to move forward in search of the unknown in order to make it known.
As part of today’s seminar I was reviewing the resources of specialized information and knowledge available to the group that was meeting. I desired to attempt to help them understand they could impact, influence and persuade others in positive ways as they sought to express the benefits of saying Yes to the relationship with Jesus. Being able to share their personal story from a basis of only three words was something they could connect to.
How often do we complicate things by what we say because we have never thought to distill it down to its bottom line basic elements? In the process of distillation we are bought face to face with the need to really understand what something is all about at its core. This may not always be an easy process, but the results are worth the effort if we are willing to persist.
The Apostle John in seeking to provide credibility to what he wanted to say and focus for what he was about to share delivered a powerful punch in one sentence. He wrote in 1 John 1:1, “That which was from the beginning, which we have heard, which we have seen with our eyes, which we have looked at and our hands have touched–this we proclaim concerning the Word of life.”
The “hook” was cast and “set” in one short distilled “sound bite” style sentence. In that moment “a tell me more” response has been created. If we want to connect people to God then finding ways to duplicate John’s process to our world today is essential. Finding the point of attraction and being able to share the power of our story to influence them is a must do. Adapting the point of your three words to the specifics of the individual’s need opens a door which otherwise might remain closed. If you cannot create interest and curiosity immediately you will not be able to reach people with your message
What can you share from the foundation of your experience and resources, that if distilled down and shared, could impact and empower others? Your specialized knowledge and information is exactly what others could benefit from because you have a unique, one of a kind perspective which only you can give.